It wasnt expensive, but if you dont have any money at all, then paying 500 bucks for an online course is quite a lot. He really indoctrinated everybody with this idea that youre not in the business of X, youre in the business of marketing X, and marketing fixes all problems, and, you know, marketing, marketing, marketing. Like the meaning of life. Id rather be a better entrepreneur than a better marketer, right? It sounds like a lot of mindset work too. We need time to make files and upload. Its still talked about in direct response circles, but it is very rare, especially in crowded saturated and sophisticated markets. You know, like a workshop and work with them and help them to really go through that process. And I always love like, the bigger guys, I think, because I was a smaller guy. Well, if so, then I have to find somebody to support me to do those, or you have to change the business. You know what I mean? So that will not have refund for them. It comes from the branch of linguistics known as Pragmatics. Visit the archives of this swipe's source URL or view past screenshots of marketingfunnelautomation.com below. Ended up ironically picking up the phone and calling the creator of the thing. So our buddy Russell Brunson, right, whos got an amazing story, whos an incredible wrestler and I was the antithesis of that, like the complete opposite of Russell. Kira Hug: Sounds good. Top One. But there are things that are more important to me than eating that garbage. Okay, and Rob, I got two more Lightning Rounds if you want to jump in otherwise Im going to hog the lightning round. And hes co-orchestrated multiple six-figure launches within the internet marketing community. Aug 2013 - Present10 years. But this is all direct mail, the stuff that people paid to send. Please check this link for the download:Courses Download. So it really depends but I just love such, like you name it. I mean, look, I really think if youre creating any kind of direct response marketing asset at all, it doesnt matter what it is a lead gen page, a sales page, a webinar registration page, a live conference, a virtual conference, and if youre creating any kind of direct response marketing piece at all, this is priceless. Maybe goes back to the trashy reality TV that Ive watched. Burned Ad Spend, Bored Prospects, And Bland Marketing Promise? And it was that just relentless discipline, in terms of consistency, not entertaining any doubt, not rethinking the whole thing that just allowed me to thrive. This is your chance to ask me any questions about writing copy generating hooks and ideas crafting powerful leads stirring emotions defusing sales resistance etc. The Course is digital products included PDFs,Videos (MP4,TS,AVI files), Audio (MP3,M4A), Document (Word, Exel,Power Point..)
But it really comes down to you either want it or you dont. And why dont I believe that its essential? Write Useful Book. Its just like an agency thats promising SEO rankings, top rankings on Google, theyre not only competing with other agencies, but theyre also competing with software that promises to get you right. Download A-Z Copywriting Workshop by Todd Brown f. But I love our Top One group. And Kira also doesnt ask questions that can be answered in a few words. The only way to get them is to drop your email in the box and hit "gimme!". Of course, it would happen then, right that time. AboutPressCopyrightContact. Anyway, what was interesting was that prior to the gym business, he was one of the first people to lease computers. Number one I liked that it was an individual sport. And so, theres that. and Todd Young (R-Ind.) And while I think that the bulk of that applies to books and content, videos, and things like that, I also think that theres a lot of value when it comes to the copy. He was . The company that purchased it from him, a company based out of Italy, ran it into the ground in 12 months. Once you go through his funnel, it feels dumb not to buy. Its Gloucester. There was a time when we are all in some capacity, byproducts of Dan Kennedy, of these true legends the true does in the business. And anyone listening, if theyre interested, you can jump over to our show notes, well have a link so you can jump on the waitlist and hear more about the swipe file when it comes out and grab your copy of the swipe file before theyre all gone. Its probably the best spot. Do you have time for a couple more questions? Designing and implementing a creative digital & social media strategy to align with company goals. It was the stuff that I became enamored with in the fitness world. Because I really believe that when people say, Im struggling with discipline, or Im struggling with motivation, my response is typically the same. Id love to do that. I started out making $8.50 an hour. What were the things that you were teaching them as they were just getting started, as you were getting started? Because there are lots of areas that just arent really important to me like theyre not that important to me. And so I had two toddlers 17 months apart. And so I saw the marketplace evolve. That is not a lightning rod. Britney Spears could go from Britney Spears to like Pantera to like Led Zeppelin to like, you know, New Kids on the Block or some bizarre thing. So I brush it off, you know. So now youve got mere seconds to hook me. So I had to get up early in the morning, right before anybody else was getting up. Everybody says they can produce better. It could be brainstorming ideas or it could be more strategy and thinking through strategies for funnels, or it could be brilliant at writing personality-driven copy and email sequences or it could be anything youre bringing to the table that theyve identified already. But they were offering a home study course on how to market and sell personal training services. I saw it within the first 60 minutes in the Baltimore headquarters of Agora Financial (AF). And so I decided to help massage therapists. Considered the #1 authority on engineering profitable customer acquisition campaigns, Todd Brown is the marketing expert other experts come to when they need help with their own marketing. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); After payment, the download link will automatically be sent to your email. All the psychological triggers. This thing is highlighted out the wazoo I think almost every page is highlighted on here. He reinstates how easy it is to come back & take action. Now look, maybe for some people, for some entrepreneurs, they havent taken the time to really process what it will mean for them to have a successful business, and how their life will be different. Number one, I see so many people, so many entrepreneurs that are constantly rethinking their strategy, constantly rethinking their model, constantly trying to reinvent a new way, a new thing to execute their business, constantly on the hunt for this next magic bullet, when the reality is that many of the things that theyre entertaining, most of the things that theyre entertaining, would work if they would just put their nose to the grindstone, implement and continue to implement and do it consistently. Todd Brown is the Founder and President of Marketing Funnel Automation. So each one of these is around 800 pages, and there are five of these and theyre divided into like theres the best of Dan Kennedy, and then there are the top marketers, and yes is super cool, super valuable. But you know, there was a time when I knew, like, two copywriters, and I was like, where are the other copywriters, there were like two of them, you know what I mean? method, and master of Big Idea copywriting. Right, then whats the next thing that I do? Everybody says they can produce better results. And he talks about in here, this idea of like, forget what he calls it, like page value, right? Todd Brown: Yeah. And how do I approach the big idea? And so I have no choice but to now bring somebody in to support me. It required a tremendous amount of discipline because you know bodybuilding is really one of the most difficult sports because its 24/7. They have their own spin, their own little approach, their own nuances in there. Episode 24 with Roy Furr Its a group that we kind of work within the health clubs. But they feel like they havent really fully jumped into it. Get Todds Swipe file How long will get download link after payment? You know, I talk about it as its a mastermind that Im a member of, I just happened to host it. Yeah. Rob Marsh: So Todd, I would love to talk a little bit about E5, and just marketing campaigns in general. Your email address will not be published. Was it an easy path or was like I need the team, were going to do it or was it a challenge to go from being more self-reliant to eventually relying on this team? But its so interesting. A company structure is more complicated and expensive to set up, but offers more protection and benefits for the owner. What am I writing down? How do you learn the skills you need to serve your clients in a way that helps them grow? Because a Unique Mechanism has nothing to do with offering a unique benefit. I ate the same thing every day, all those six meals were the same, at the same time, all the time. It was little before his first, The first online course (6FFF) I ever bought was from Todd Brown. And so three months later, we did an encore. I didnt want to eat cold beef and rice on the side of the road, but I wanted to win more than I didnt want to eat that beef and rice, right? So for me, number one, I believe that discipline is a choice, I dont believe that its a character attribute. And so it was great, as always I love talking to you guys. Why? Today, anything Todd says, I pay attention. Or is it that these are now mandatory things for where my business is at right now? And so that when Im with them, you know, during the week, like a regular week. Im like wow, maybe there is a market for this. And so Im like alright, and so then I started to think. So it was after my freshman year that my parents got me this dumbbell of this sand weight set, like it was filled with sand at home. It will sound like hocus-pocus nonsense. Its a different podcast for a different day. I watched the Incredible Hulk when I was a kid. And not look up until its done and not entertain, like I said that inner dialogue. I just want to spell it out real quick. They were talking about the benefits, the offer, and what makes us a great product. This was when computers were expensive and big companies would lease them. For sure. Do not skip this episode. Tell me when you say their zone of genius should I assume that that is writing copy? Let me be crystal clear about that. But this is all direct mail, the stuff that people paid to send. Thats going to be our next product. Why do I do it in the order in which I do it? Theyre usually typically seen with disruptive technologies. See you soon. Yeah. So even for copywriters, youve got to realize that youre competing with not only other copywriters, but youre competing potentially with these supposed AI software that will bang out, right with three clicks of the mouse, thatll bang out a high conversion sales letter. So for me, when people say, I lack the motivation, what should I do, then find a different goal to pursue if thats the case if youre not jazzed about it or motivated if its not something that you really truly want in your core? You mentioned Todd, that when you were starting out, you were independent and self-reliant. If you're looking for a similar example, Ryan Deiss and Frank Kern offered a service last year that included one-on-one help (with their team): http://swiped.co/file/consulting-salesletter-from-ryan-deiss-frank-kern/ Right? Youve taught this for three days. Save my name, email, and website in this browser for the next time I comment. But my department took off. And so he sold the company for 30-some-odd million dollars. So this is actually going to sound terrible. Plus, get your FREE copy of the most rare and powerful marketing swipe file anywhere on the planet shipped right to your door! The first way is the USP, the Unique Selling Proposition. And this will be a resource that is incredible. Maybe Im missing this. Like, they dont want to have it, they have no interest in that, like none whatsoever. And I say supposed because its, its .. Dont even get me started on that. And youve got to ask yourself what is most important to me. But for probably I think like 13 years I saved every single direct mail piece that I received from direct response marketers. And thats really ultimately the interesting thing for what its worth for everybody, right? Fortunately, Ive got Damien, whose arm I twisted to come aboard and run the company for me. I never knew anything about it. It could be brainstorming ideas or it could be more strategy and thinking through strategies for funnels, or it could be brilliant at writing personality-driven copy and email sequences or it could be anything youre bringing to the table that theyve identified already. I blew it, like that was a poor decision. And so I obviously think its precious and 13 years to put this bad boy together, 13 years of collection and whatnot. It was like, well, heres my options, right? And so, theres that. Nobody comes along and says Im going to produce subpar results for you, not as good as everybody else. All the copy gambits and devices All the psychological triggers All the framing techniques All the positioning patterns And so over time, youve built this incredible team, and weve been able to work with so many of your team members. I skirted it. Rob Marsh: Now I need that Rob and Kira method. Youre not just there to write words, youre there to solve problems. Really use retargeting to your advantage and try to think beyond general copy like "saw you visited my site". I graduated from college with a degree in nutrition, and then I ended up making $8.50 an hour working for this company, and through good luck, was promoted and eventually was made VP of the personal training department. https://bombacourses.com/todd-brown-a-z-copywriting-workshop/Get now Todd Brown A-Z Copywriting Workshop. There is so much smart stuff thats happening even if somebody doesnt ever buy a thing from you. Im probably at some point getting reprimanded for leaving something, you know, seven books on the kitchen table, or seven books on my nightstand, different seven than the ones on the kitchen table. Well, meaningful to who? You know, like a workshop and work with them and help them to really go through that process. And so that was really what led to that change. What was that path like for you? You apply to be a client either through this page: http://funnels.marketingfunnelautomation.com/coaching or this one: http://marketingfunnelautomation.com/op/mfa-application/ These are the links used in the ads showcased below.
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